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Job Category

Marketing

Job Details

Do you get fired up developing social media strategies and content (that even you would engage with)? Know how to build a B2B community (without sounding like a robot)? Are you a data enthusiast? Love to collaborate with customers and partners? We’re building out our social media team, and you’re just the kind of help we want. We’re looking for an experienced Senior Social Media Manager that will help cultivate and scale the Slack brand globally through our social media channels and keep a pulse on trending conversations and community insights, with a key focus on B2B social campaigns and content.

In this role, you will develop and implement social-led and integrated campaigns and content crafted to reach decision-makers and ultimately increase awareness, consideration and adoption of Slack. You will lead the process end-to-end, including editorial, developing strategies, creative direction and content development, and reporting, with a core focus on B2B audiences, customers and partners. You will partner closely with internal teams from Content, Creative, Product Marketing, Customer Marketing, Events, and more, work closely with our social and influencer agency partners, and report to the Senior Group Manager, Social Media.

Slack has a diverse and supportive culture—we look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking, and collaborative. If this sounds like a good fit for you, please introduce yourself.

What you will be doing

• Share responsibility for the global, social media editorial calendar, campaign and content development, publishing, and reporting, including:
• Develop a global B2B social media strategy across Slack channels that aligns with key business and marketing objectives
• Own social-first and integrated social programs (paid and organic) end-to-end, including: drafting inspiring briefs, setting objectives and key results, creative ideation process, go-to-market program planning, implementation, reporting and optimization
• Share responsibility of request intake process, editorial calendar, publishing, and reporting with Social Media Manager
• Build strong relationships with cross-functional partners to develop social campaigns and content that help us reach our goals
• Be the bridge that weaves together threads of a story across multiple platforms to drive awareness, consideration, and adoption of Slack
• Make key day-to-day decisions on social content development that deliver on the overarching B2B social strategy and Slack brand guidelines
• Support the Senior Group Manager in building a plan for scaling to B2B audiences in key global markets
• Work directly with our social and influencer agency partners and partner with account leads at key social platforms (Twitter, LinkedIn, Facebook, Tik Tok, Instagram, and YouTube) to identify new activation opportunities
• Understand the pulse of the social landscape and identify insights and opportunities to help keep Slack at the forefront of our B2B audiences

What you should have

• 8-10+ years of experience independently leading social marketing programs that drive business results
• Consistent record of creating innovative story-telling and engagement approaches for a global audience
• Ability to effectively communicate and build trust with senior executives and drive alignment with cross-functional teams
• Extensive knowledge of the social landscape with a passion for creating fresh ideas
• Collaborative and used to working with many cross-functional partners
• Experience leading creative and media agencies, and partnering with internal creative teams
• Must be able to prioritize, adapt, and multi-task without compromising attention to detail
• As comfortable developing high-level strategies as leading tactical execution
• Forward-thinking and well-organized
• Data and community obsessed
• Comfortable with an iterative, test and learn approach
• Excellent written and verbal communication skills
• Passionate about Slack the brand and product

For Colorado-based roles: Minimum annual salary of $104,000. You may also be entitled to receive bonus, restricted stock units, and benefits.

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