
Paid Social Media Manager
Full time eBay Inc. in Internet and Software Shortlist Email JobJob Detail
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Career Level Others
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Experience 6 Years
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Qualifications Degree Bachelor
Job Description
Looking for a company that inspires passion, courage and creativity, where you can be on the team shaping the future of global commerce? Want to shape how millions of people buy, sell, connect, and share around the world? If you’re interested in joining a purpose driven community that is dedicated to crafting an ambitious and inclusive work environment, join eBay – a company you can be proud to be part of!
eBay is a global commerce leader that allows you to shape how the world buys, sells, and gives. You’ll be part of a work culture that’s been genuinely committed to diversity and inclusion since its founding more than 20 years ago. Here, you can just be yourself, do your best work, and have an impact on people across the globe. We are looking for people with drive, ideas, and a passion for helping small businesses succeed to help craft the future of eBay. If this sounds like you – we’d love to talk to you!
This is an opportunity to be at the core of eBay’s Paid Social Activities, which are central to the company’s growth ambitions.
The Paid Social Media Manager will have responsibility for Paid Social Campaign management and optimization, crafting marketing tests and influencing the overall Paid Social strategy. The position will have a specific goal, and will be encouraged to find pockets of untapped potential in incremental, iterative, and innovative ways. This individual will direct a number of concurrent tests, manage multiple campaigns of varying complexity, and work across multiple regions and partners, both internal and external.
Primary Responsibilities
- Ideate, plan and implement comprehensive paid social campaigns and tests through partnership with external agencies/technologies, internal marketing channel operators, and other partners.
- Collaborate with vendors and cross-functional partners to develop and launch analytically-sound A/B and multivariate tests, measure impact, capture customer takeaways, refine successive tests, and scale successes.
- Challenge the status quo and drive innovation, expansive of new creative formats, technologies, tracking, and media formats.
- Own and drive a sizable progress on key critical metrics through the funnel from awareness to revenue via intelligent and iterative experimentation to continuously elevate performance marketing.
- Deeply analyze and understand current performance marketing practices of related marketing channels and key competitors in order to identify potential opportunities.
- Continuously generate ideas to improve eBay’s digital marketing performance including campaign strategy, audience management, creative optimization and bidding.
- Ensure alignment of tests, campaigns, and paid social activity across accounts and regions.
Key Skills and Qualifications
- The ideal candidate should be a highly motivated self-starter with a demonstrated strong professional performance. The position requires someone who is innovative, analytical, organized, and diligent with an ability to work in a fast-paced environment. In addition, the ideal candidate works well with outside partners and has Internet industry experience.
- 6+ years of professional experience in consumer marketing; ideal candidate will have at least 5+ years in paid social media.
- Knowledge of the online advertising industry, social media platforms, ad network capabilities, industry trends, and technologies.
- Proven track record to work collectively in cross-functional teams, and through influence and collaboration achieve results-oriented goals while strengthening relationships.
- Proven career wins in developing solutions on social media marketing platforms.
- Extensive hands-on experience of Social Media Platforms, in particular Facebook Ads-Manager and experience of Smartly.IO. Additional Social Media platforms, such as Pinterest, TikTok and Snapchat are a plus.
- Experienced in managing external agencies/technologies and partners and working with internal, cross functional teams in a complex and large organization.
- Positive, can-do attitude; need to be experienced at effective communication and encouraging collaboration.
- Entrepreneurial spirit / ability to try different things with minimal direction.
- Excellent written, verbal, and presentation skills in English required.
Education
Bachelor degree (or equivalent) required
Benefits
Benefits are an essential part of your total compensation for the work you do every day. Whether you’re single, in a growing family, or nearing retirement, eBay offers a variety of comprehensive and competitive benefit programs to meet your needs. Including maternal & paternal leave, paid sabbatical, and plans to help ensure your financial security today and in the years ahead because we know feeling financially secure during your working years and through retirement is important.
Diversity, Equity & Inclusion
Here at eBay, we love creating opportunities for others by connecting people from widely diverse backgrounds, perspectives, and geographies. So, being diverse and inclusive isn’t just something we strive for, it is who we are, and part of what we do each and every single day. We want to ensure that as an employee, you feel eBay is a place where, no matter who you are, you feel safe, included, and that you have the opportunity to bring your unique self to work. To learn about eBay’s Diversity & Inclusion click here: https://www.ebayinc.com/company/diversity-inclusion/ #LI-KA1 #LI-140535551_KA1
eBay Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at talent@ebay.com. We will make every effort to respond to your request for disability assistance as soon as possible. Jobs posted with location as “Remote – United States (Excludes CO, HI, NM)” excludes Colorado, Hawaii and New Mexico.